istyle in 5 Key Concepts

Keyword04The evolution of @cosme

istyle has devoted more than twenty years to aggregating big data on cosmetics sold in Japan, from user profiles and purchase data, to review data, sales data from official online shop @cosme shopping and physical @cosme stores. Today, @cosme has evolved into a unique marketing platform for universal use throughout the cosmetics industry.

Typical marketing

figure:①Social media and EC are divided ②Social media and CRM are divided ③Acqusition & operation cost of social media become enormous

The istyle business model

figure:①Connecting between users and brands based on products ②Connecting through customers and @cosme ③Connecting customers in stores in addtion to EC ④Improving value of whole platforms by growing sales result of EC and stores

In the future, we will expand beyond brands to become a platform that connects not only stores and beauty specialists, but all things, ideas, people, and places related to beauty.

figure:beauty platform image diagram

Click here to see a concept video outlining the global goals for our beauty platform