For over 25 years, istyle has accumulated big data on cosmetics available in Japan that includes user profiles, behavioral data, online review data, and sales data from our official online store (@cosme SHOPPING) and physical cosmetics stores (@cosme STORE).
As each business has grown, @cosme has evolved from users seeing @cosme as a review site to users experiencing @cosme as a beauty platform. Moving forward, we are committed to continuously creating new touchpoints between brands and consumers by providing a space for virtuous cycles to emerge naturally, such as when a consumer's desire to share product reviews leads to other consumers' desire to visit stores, which in turn inspires brands on @cosme to hold events and send product information out to consumers.
Furthermore, not content to simply be a space for discovering cosmetics and brands, istyle is working on expanding into the broader beauty market in areas such as inner beauty (supplements) in order to evolve into a platform where users can discover products and services that help them live beautiful, fun, and authentic lives.
