Our Story
istyle was founded in 1999, a time when the concept of "big data" hardly existed. Still, we took an early interest in data and its uses, eventually launching @cosme as a site dedicated to reviews of cosmetic products. Over the last 25 years, we have built up a database that allows us to comprehensively analyze consumer behavior.
Director Vice Chairperson and CFO：Kei Sugawara, Director：Meyumi Yamada
Centered around this database, @cosme is currently evolving into a shared marketing platform for the cosmetics industry, where we can effectively combine online and offline channels to develop a vertically integrated business. Furthermore, we also provide marketing support services that increase touchpoints between brands and users.
Moving forward, our focus is on East Asia as we aim to develop @cosme into a space where consumers can discover services and products that help them live beautiful, fun, and authentic lives.
Beyond that, our vision at istyle is to create consumer-centric markets.
