istyle Inc. (TSE First Section, Company Code: 3660), the operator of @cosme, one of Asia's largest cosmetics/beauty websites, announced @cosme THE BEST COSMETICS AWARDS 2020 Mid-Year New Products on June 11, 2020.
1. About @cosme
@cosme is Asia's largest beauty information website, with a loyal user base of Japanese women. The information and reviews posted on @cosme are an invaluable resource for women's daily beauty, earning it widespread support.
2. About @cosme THE BEST COSMETICS AWARDS 2020 Mid-Year New Products
These awards cover products released between December 11, 2019 and April 30, 2020 that have gained the most support from consumers, based on reviews written by @cosme members. The lineup of award-winning products, which reflects the opinions of ordinary consumers, has attracted attention from users of the site and cosmetics and beauty industry insiders alike.
3. Trends of the first half of 2020
- Consumers are still skin-conscious, but their mindset is changing -
More than half of the 2020 Mid-Year top 10 were skincare and base makeup products, so like in 2019, people are still skin-conscious, but the mindset around skincare seems to be changing. Most of the products in the 2019 Grand Prize top 10 were base makeup products designed to make the skin look better, while the 2020 ranking's higher ratio of skincare products seems to show that people are more interested in making their natural skin more beautiful.
These results show that increased skin-consciousness, and the realization that the best thing would be for their skin to look beautiful without makeup, has led to consumers choosing to not just quickly cover their skin with base makeup, but instead put more effort into their skincare routine to beautify their natural skin.
It is likely that the coronavirus pandemic causing people to stay at home was a catalyst for this trend. Reviews and comments show that social distancing means there are fewer situations that require base makeup, and people are seeing their natural skin more, so many have taken this opportunity to improve their skin while they have the free time.
4. LANCÔME's "CLARIFIQUE DUAL ESSENCE LOTION" wins Grand Prize
The Grand Prize went to the "CLARIFIQUE DUAL ESSENCE LOTION" by LANCÔME, which received the most favorable response from users on @cosme. There are two main features that make it well suited to the mindset described above.
① It is an essence lotion that also contains oil for added moisture
② It contains enzymes that help eliminate dead skin cells and support skin renewal
On top of the extra hydration provided by the oil, the added benefit of dead skin cell removal is perhaps what attracted so many skincare-conscious consumers.
Though social distancing means some are spending more time on home beauty routines, parents have gotten busier looking after their children while schools and daycares are closed. Some reviews have mentioned that this product's multi-functionality allows them to save time.
Its ability to meet the rising demand for skincare, while simultaneously allowing people to save time, must be why it has been so widely praised.
5. For details and the rest of the rankings, please visit:
Traditional Chinese: http://jp-tw.cosme.net/bestcosmeRankings
Simplified Chinese: http://cn.cosme.net/bestcosmeRankings
6. Simultaneous announcement of "UrCosme (@cosme TAIWAN) THE BEST COSMETICS AWARDS 2020 Mid Year New Products"
UrCosme (@cosme TAIWAN), a Taiwanese makeup review website run by the @cosme group, has also released its "UrCosme (@cosme TAIWAN) THE BEST COSMETICS AWARDS 2020 Mid Year New Products". In this ranking of the cosmetic products released in the first half of 2020 with the most support from Taiwanese users, 21 of the most popular new products reflecting Taiwan beauty trends from the first half of the year were chosen.
For the list of winners, please visit:
*Traditional Chinese only
Public Relations Group