Following the promising start of the first Hong Kong store, specialty cosmetics retail store, "@cosme store" announces the opening of their second Hong Kong store, "@cosme store Tuen Mun Town Plaza", on September 1.

istyle Inc. (Head office: Minato Ward, Tokyo, Representative Director and CEO: Tetsuro Yoshimatsu, stock code: 3660, below "istyle") will open their second ＠cosme store in Hong Kong, "@cosme store Tuen Mun Town Plaza (tmtplaza)", a specialty cosmetics retail store based on the concept of "come, discover, your dream cosmetics" on September 1 through its consolidated subsidiary istyle Retail (Hong Kong) Co., Limited (Head office: Hong Kong SAR, People's Republic of China (below "Hong Kong"), Representative Director and President: Hajime Endo, below "istyle Retail (Hong Kong)").

▼"@cosme store Tuen Mun Town Plaza" illustrative store image

1. Store overview

"@cosme store Tuen Mun Town Plaza" will open in "tmtplaza", a large shopping mall in New Territories West which is the largest residential area in the New Territories region, located in the westernmost area of Hong Kong. It is a popular shopping spot that 300,000 people visit each day, including not only citizens of Hong Kong, but tourists from mainland China as well. The store interior packs all the charm of "＠cosme store" into a retail space of 115m². We provide an exciting shopping experience for customers to come "discover their dream cosmetics" by freely testing almost all products in the store and through counseling services for skin and makeup concerns. Furthermore, in addition to popular brands such as "FLOWFUSHI" and "Chacott" that simultaneously debuted in Hong Kong with the opening of the second Hong Kong store, "freeplus" is expected to join our brand lineup.

◆"@cosme store Tuen Mun Town Plaza" overview

Opening date : September 1, 2018
Location : Shop 1060, 1F, Phase 1, Tuen Mun Town Plaza, 1 Tuen Shun Street, Tuen Mun, New Territories
Store name : @cosme store Tuen Mun Town Plaza
Business hours : 10am - 10pm (open all year round)
Retail floor area : 115 m²
Carried brands : Japanese cosmetics brands including ALBION, SOFINA, freeplus, Curél, FLOWFUSHI, Chacott, excel, and more

2. Current state of the first Hong Kong store and future expansion in Hong Kong

2 months after the first Hong Kong @cosme store, "@cosme store Star House" opened on June 8, over 100,000 customers visit every month now and performance is excellent. Our concept of "come, discover, your dream cosmetics" differs from existing Hong Kong cosmetics retailers and is widely supported by customers, many of whom can be found cheerily trying out cosmetics while engaging with the various sources of information in the store, including POP displays, product rankings in addition to counseling services. Following the opening of the second store, we are also planning the opening of multiple stores in June 2019. Don't miss the future expansion of ＠cosme store in Hong Kong.

[istyle Inc. - Company profile]
http://www.istyle.co.jp/ | TSE First Section, code number 3660
Location: 〒107-6034 34F Ark Mori Building, Akasaka 1-12-32 Minato, Tokyo
Established : July 27, 1999
Capital : ¥3556 million
Representative : Representative Director, President and CEO Tetsuro Yoshimatsu
Business description : Planning and management of the general beauty portal site @cosme, offering related advertisement services

[istyle Retail (Hong Kong) Co., Limited - Company profile]
Location : Level 11, Admiralty Centre Tower 2, 18 Harcourt Road, Admiralty, Hong Kong
Established : October 20, 2016
Representative : Representative Director and President Hajime Endo
Business description : Store planning development and management, sales promotion support for retail stores and distributors.

[Contact]
istyle Inc.　Corporate Communications Office
TEL : 03-5575-1286
FAX : 03-5575-1261
Email : istyle-press@istyle.co.jp