Established istyle LLC (Setagaya-ku, Tokyo, capital of 30M JPY) as an entity creating databases of cosmetics consumer information and supporting corporate marketing
December
Opened @cosme, an Internet-based cosmetics information portal site
2000
April
Renamed organization to istyle Inc. (with capital of 23.8M JPY)
June
Launched marketing support services in earnest for cosmetics manufacturers
December
Relocated headquarters to Shibuya-ku, Tokyo
Opened i-mode @cosme as the official site on NTT DoCoMo's i-mode service
2002
November
Opened cosme.com (now @cosme shopping), an online shopping site for cosmetics, launching our Online Retail ( E-commerce) business
2003
May
Released @cosme review rankings MOOK (and annually thereafter)
June
Opened mobile version of cosme.com (now @cosme shopping)
2005
April
Relocated headquarters to Minato-ku, Tokyo
July
Established and spun off istyle Marketing Solutions Inc. to act as a dedicated subsidiary handling research and consulting services (absorption-type merger into istyle in 2008)
Established Fraudia Communications, Inc. through a merger with CyberAgent, Inc. to act as an advertising agency for women's websites (sold in 2012)
2006
April
Established i-MEDIA DRIVE Inc. for media planning and development (sold in 2009)
2007
March
Opened first @cosme store at Lumine EST Shinjuku, a venture through cosme next Co. Ltd., backed by TASHIRO Co., Ltd., in a store support agreement
July
@cosme exceeds 5 million total posts
2008
January
Opened @cosme Career, a site dedicated to job recruitment and career changes
February
Established Cosme.com Inc. as entity dedicated to Online Retail (E-commerce)
Equity participation in cosme next Co. Ltd., operator of @cosme store, and conversion to a consolidated subsidiary, thus launching retail division
March
@cosme members exceed 1 million
2009
May
Celebrated the 10th anniversary of @cosme and hosted the @cosme Thanks Fest, a fusion of digital and real-world e vents
2010
January
Updated @cosme desktop site from a cosmetics information portal site to a more comprehensive beauty portal site for women
September
Spun off cosme next Co. Ltd. as a wholly-owned subsidiary
October
Opened new mobile version of @cosme and implemented better search and posting functionality
December
Launched @cosme premium member services
2012
March
Listed on the Mothers section of the Tokyo Stock Exchange
May
Established istyle Global (Hong Kong) Co., Limited (now istyle International Trading (Hong Kong) Co., Limited) in Hong Kong
Converted Cyberstar Co., Ltd. (now istyle Beauty Solutions, Inc.), operator of ispot, into a consolidated subsidiary (in 2017, absorption-type merger into istyle)
August
Established istyle Global (Singapore) Pte. Limited in Singapore
@cosme exceeds 10M cumulative posts
October
Established istyle China Co., Limited in China
Released official @cosme app and review posting app
November
Established PT. Creative Visions Indonesia in Indonesia (sold in 2015)
Relisted to first section of Tokyo Stock Exchange
December
Hosted the Beauty Style Collection by @cosme 2012, Asia's largest beauty and entertainment event
2013
April
Integrated all member IDs for user services under the @cosme ID and merged points systems
August
Updated corporate logo
2014
July
Acquired all shares of Beauty Trend Japan Co., Ltd., operator of GLOSSYBOX. (absorption-type merger into istyle in 2015)
October
Received the 14th Porter Prize
@cosme received the Good Design Award for FY 2014
November
Established istyle capital inc.
December
Established istyle trading inc.
2015
February
Entered cross-border e-commerce in Chinese market
July
Established istyle career Inc.
September
Acquired controlling stake in MEDIA GLOBE CO., LTD., a beauty PR firm, and made it into a subsidiary
October
Relaunched cosme.com, an online retail site in the beauty field, as @cosme shopping
2016
March
Established ISPartners Inc. to create, manage, and edit digital content specializing in beauty
June
Established istyle makers Co., Ltd. to plan and develop beauty brand and lifestyle brands.(absorption-type merger into istyle trading Inc. in April, 2020 after renaming organization to imakers Inc. in 2017)
August
Exceeded consolidated sales of \10billion
September
Acquired controlling stake in Eat Smart, Inc., a food media operator, and made it into a subsidiary(sold in 2022)
October
Established istyle Retail (Hong Kong) Co., Limited in Hong Kong
2017
January
Opened the istyle Retail (Hong Kong) Co., Limited Taiwan Branch in Taiwan
March
Acquired controlling stake in Hermo Creative(M)Sdn.Bhd., operator of Hermo, Malaysia and Singapore's largest cosmetics e-commerce site, and made it into a subsidiary(sold in 2020)
Released @cosme nippon, a brand centered around Japanese nature, cuisine, and traditional culture
May
Acquired controlling stake in i-TRUE Communications Inc., operator of UrCosme (now UrCosme (＠cosme TAIWAN)), Taiwan's largest cosmetics review site, and made it into a subsidiary
Opened first @cosme store in Taiwan
July
Acquired controlling stake in MUA Inc., operator of MakeupAlley, North America's largest cosmetics review site, and made it into a subsidiary
December
Won awards in two categories simultaneously for the Forbes Japan Women Award 2017
istyle took 2nd place in corporate category (between 300 and 1,000 personnel)
Meyumi Yamada took Grand Prize in individual category
2018
February
Fully overhauled the @cosme app for users
Released @cosme PRO, an app intended for beauty professionals
March
Launched BeautyTech.jp, a media site dedicated to innovative trends in the beauty industry
April
Established istyle Retail (Thailand) Co., Limited in Thailand
Released Brand Official service for CX(customer experience) optimization of brands.
June
@cosme produced and hosted the Hello! @cosme Summer Live 2018, a cosmetics event with stage performances
Opened first @cosme store in Hong Kong
Opened @cosme J Beauty Park at The Shilla Duty Free Shop in South Korea
Launched @cosme touch, a brand dedicated to personal and intimate care treatment
October
Kotler Award Japan 2018 Award of Excellence
November
Opened first @cosme store in Thailand
December
Held the 1st @cosme Beauty Day, a one-day online shopping event
2019
July
20th anniversary of istyle Inc.
December
20th anniversary of @cosme
Updated @cosme's brand logo
2020
January
Established Dot & Space Inc.
Opened the first flagship store「a next-generation flagship store: @cosme TOKYO」in Harajuku, Tokyo
September
Established Over The Border Inc.
December
Established istyle me Inc.
2021
July
Established istyle retail Inc., which connects the Internet and the real world more seamlessly, through the merger of cosme.com Inc., which operates the official @cosme online shopping site "@cosme", and cosme next Co Ltd., which operates the cosmetics select shop "@cosme STORE".
August
Acquired controlling stake in Glowdayz, Inc., operator of 「GLOWPICK」, South Korea's largest cosmetics review site, and made it into a subsidiary.
