The philosophy refers to our significance of existence and what we aim for as a company. We will also introduce the common values that all our staff gathered at istyle value in order to achieve our vision.
Who we are
MARKET DESIGN COMPANY
The istyle Group is a company that looks to the future from the consumer's perspective, designing the very nature of the market itself.
Vision
Creating Consumer-Centered Markets
We aim to create a consumer-centric market by understanding the ideal future from a consumer's perspective and creating a virtuous cycle with all stakeholders.
Mission
To update the world of beauty while bringing happiness to many
We create happy encounters between consumers and all kinds of beauty-related products, services, and people in many ways that adapt to changes in people's lives, values, and technology.
Values・Spirit
A Spirit of Co-Creation
Creating a consumer-centric market means continuing to endorse and confront the complexity and diversity of society. We respect each other and the spirit of co-creation as a value shared by all, in which all of us proactively ponder and craft the ideal future together.
7i
To create a consumer-centric market and to be a company that continues to create optimal systems and new values (=style) for the market, each and every employee is guided by the “7i,” which consists of seven words starting with “i.”
